Free 10-minute diagnostic

Start here: find where your revenue is leaking

Most established service businesses do not have a traffic problem. Revenue leaks between visibility, inquiry, response, follow-up, measurement and delivery, and the leak is rarely where the owner expects it.

  • VisibilityCan buyers find you?
  • ConversionDoes attention become action?
  • Speed-to-LeadHow fast do you respond?
  • Follow-UpWhat happens after day one?
  • MeasurementDo you know what creates revenue?
  • CapacityCan your systems support growth?

30 statements, scored on what happens today rather than what is planned. You get a score out of 100 for each of the six systems, and your three lowest sections are your first priorities.

See what the diagnostic coversStart it now

The scorecard is an AI Marketing Box diagnostic, the commercial practice, and it opens on their site. It is directional: it points at where to look first and does not predict a business outcome.

Checklists

Working documents, meant to be run against a real situation rather than read.

Frameworks

Two, deliberately. Only frameworks genuinely used in teaching, consulting, research, or working systems are published here.

On not gating any of this

None of these requires an email address. That is a deliberate choice rather than an oversight: a checklist you have to trade contact details for is a lead-capture mechanism with a checklist attached, and it changes what the document is optimized for.

If you find one useful and want to hear when it is revised, the newsletter exists for that. It is not a condition of access.

Using and adapting these

Free to use, adapt, and circulate internally, including commercially. Each item carries its own citation format on its page.

If you publish an adapted version, attribution to martinzialcita.com is appreciated, and a note describing what you changed is more useful to your readers than strict fidelity. A checklist adapted to your actual risk posture is better than one followed literally.

The original diagrams may be reproduced with attribution. They are hand-authored inline SVG, so they stay sharp at any size.

What is not here

No slide decks or templates yet. Neither has been produced to a standard worth publishing. A template that has not been used on real work tends to encode assumptions nobody has tested.

No designed PDF workbooks. The citation readiness checklist has a generated PDF; the others rely on the print stylesheet, which is adequate but not designed. That is listed as outstanding rather than described as finished.

These resources address AI implementation in organizations with existing business systems and no dedicated machine-learning function. None is written for model development, regulated deployment under a named compliance regime, or safety-critical systems.

Frequently asked questions

Are these free to use commercially?

Yes. Use them with clients, inside your organization, or as the basis for your own version.

Attribution is appreciated rather than required. Republishing one verbatim as your own work is the only thing worth asking you not to do.

Why is nothing behind an email form?

Because gating changes what a document is for. A checklist designed as a lead magnet gets optimized for the exchange rather than for being run.

The newsletter is available if you want revision notices. It is not the price of entry.

How often are these revised?

The citation readiness checklist is reviewed annually, and sooner if provider documentation changes materially. The frameworks are reviewed at least every six months.

Every item carries a version history, so material changes are recorded rather than applied silently.

Author:
Martin Zialcita
Published:
Last reviewed:
Corrections:
Editorial policy