What I help Hawaii businesses with

You don’t need “an AI strategy” to start. Good starting questions are more specific: why does a competitor show up when someone asks ChatGPT for a recommendation, why do leads sit for a day before anyone replies, and is it safe for staff to paste customer emails into an AI tool? Those are where I start.

The work falls into four areas. Each links to a page that explains it in more depth.

Why working with someone local helps

Hawaii’s economy is built on small businesses. According to the U.S. Small Business Administration, 99.3 percent of businesses in the state are small, and they employ 49.6 percent of the workforce. Most AI advice is written for large mainland companies with IT departments. Most businesses here have a handful of people, and the owner often wears four hats.

Trust works differently here too. Customers know each other, and one careless automated message can travel further than it would on the mainland. I design AI work around that: a person reviews anything customers see, replies keep a human tone, and nothing consequential goes live without your written approval.

I write more about this in AI for Hawaii businesses: what to do first and on the AI in Hawaiʻi page.

How working together starts

  1. A short conversation

    Tell me about the problem through the contact form. One specific workflow that frustrates you is enough.

  2. A quick, free look

    Depending on the problem, I suggest the free AI Revenue Leak Scorecard or the 10-minute test of what AI tools say about your business.

  3. A written scope

    If it makes sense to go further, you get a written scope with fixed deliverables, usually an assessment or a focused implementation sprint.

  4. Handover

    The work ends with documentation, a trained person on your team, and a way to roll back. The goal is that you can run it without me.

How I work

These rules apply to every engagement.

  • Your accounts, your data

    Tools and platforms are set up in your name. I work as an authorized user with access you can remove at any time.

  • You pay vendors directly

    I never collect or hold client funds, and I never pay vendors on your behalf.

  • Written approval first

    Anything consequential, such as a new tool, an integration or a published page, waits for your written OK.

  • A baseline before a claim

    We measure how the process works before changing it, so any improvement we report has something to compare against.

A little about me

Martin Zialcita, also known by his Japanese name 大森 淳司, was born in Japan, raised in Guam, and is now based in Honolulu, Hawaiʻi.

Martin has taught an AI Marketing and Ethics course at the University of Hawaiʻi at Mānoa. He is the founder of Future Skills Hawaiʻi, a civic research initiative focused on AI adoption and workforce readiness in the island economy.

More on my background and how I work is on the about page, and the evidence behind each fact is on the credentials page.

Sources

Frequently asked questions

What does an AI consultant in Honolulu actually do?

In my case, I help a business pick one place where AI would clearly help, set it up inside the tools the business already uses, put a person in charge of reviewing it, and train the team. Common starting points are AI search visibility, lead follow-up, and repetitive writing or admin work.

Do you work with small businesses?

Yes. The approach is built for small, lean teams: one workflow at a time, simple rules, and nothing that needs a dedicated IT person to keep running.

Can we meet in person?

I’m based in Honolulu, so mention it when you get in touch if you would like to meet in person. I also work remotely.

How much does AI consulting cost?

It depends on the scope, so most work is quoted after a short conversation and handled through AI Marketing Box. The AI Visibility Assessment is a fixed-price starting point at $2,500.

Do you guarantee results?

No. Nobody controls what Google or an AI tool shows, and anyone who guarantees a ranking or an AI mention is overpromising. What I commit to is a written scope, the deliverables in it, and an honest before-and-after measurement.

Is Martin Zialcita the same person as Martin Zialcita Jr.?

Yes. Martin Zialcita is the name I use publicly. “Martin Zialcita Jr.” appears on my LinkedIn profile and some other listings, and “Martin O. Zialcita Jr.” appears in some records.

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