Teaching
Teaching, Curriculum and AI Literacy
What does Martin teach?
This page covers curriculum themes, pedagogical approach, and session structure for adult learners in working environments. Topics include AI literacy levels, responsible AI use, implementation practice, governance design, and marketing and revenue systems. Martin has taught an AI Marketing and Ethics course at the University of Hawaiʻi at Mānoa. No academic title or appointment is claimed, and the credentials page records the evidence behind each statement.
66-word direct answer
Key takeaways
- The curriculum is built for working adults who are making decisions about AI now, not for degree students acquiring theoretical foundations over a semester.
- AI literacy, as used here, is not a binary. It is a progression from confident prompt use through workflow redesign to governance and oversight design.
- This page describes teaching themes and approach. Commercial team training engagements are delivered through workshops and AI Marketing Box, not through this page.
- Martin has taught an AI Marketing and Ethics course at the University of Hawaiʻi at Mānoa. That is a course taught, not a title held: no academic appointment, department, or current position is asserted on this site.
A course taught at the University of Hawaiʻi at Mānoa
Martin has taught an AI Marketing and Ethics course at the University of Hawaiʻi at Mānoa.
That sentence is the whole of what is claimed, and it is published as qualified rather than verified: it rests on Martin's own statement and has not yet been corroborated against an official course listing or faculty page. No academic title, department, appointment, or current position is asserted, here or anywhere else on this site. If you need any of those for a piece you are writing, ask rather than inferring them, because the honest answer today is that they are not on record.
Why this material exists and who it is for
The AI skills conversation in most organizations is still stuck between two inadequate positions: enthusiastic adoption without governance, and cautious refusal without analysis. The curriculum described here is an attempt to give working adults a more useful map, one that starts with what they already know, accounts for the practical and organizational constraints they actually face, and moves toward decisions they can justify.
The intended audience is not data scientists or machine-learning engineers. It is the operations manager deciding whether to run customer inquiries through an AI tool, the nonprofit director weighing AI-assisted grant writing, the small-business owner unsure whether a particular vendor is selling capability or compliance theater. People making real decisions with limited time and real accountability.
The material is also shaped by the Hawaiʻi context. The economic structure here (99.3 percent small businesses, tourism-adjacent workforce, relationship-based business culture, limited access to local technical talent) means that a curriculum designed for large mainland enterprises does not apply without significant adjustment. See AI in Hawaiʻi for the context that shapes this work.
Principle
The goal of AI literacy teaching for working adults is not comprehension of how the technology works. It is the capacity to make defensible decisions about when and how to use it, who should review its output, and what to do when it is wrong.
Curriculum themes
The following themes appear across the teaching material. They are not a fixed course sequence; the weight given to each shifts depending on the audience and their context.
AI literacy levels
A progression from basic tool use through workflow redesign to governance design and institutional oversight. The goal is to place learners accurately on that progression and give them a realistic picture of what the next level requires, including the organizational preconditions, not just the individual skills.
Responsible AI use
What responsible use means operationally: who reviews AI output before it goes out, under what conditions a person must decide rather than the system, how errors are caught and corrected, and what the organization's exposure is when the system is wrong. This is practical governance, not ethics theory.
Implementation practice
How to move a useful AI capability from a compelling demo into a workflow people depend on: mapping the real process, integrating against actual systems, designing the review point, training operators, and measuring against a baseline. The same five stages covered in AI implementation are a recurring curriculum element.
Marketing and revenue systems
How AI changes the economics and mechanics of lead generation, customer communication, content production, and revenue operations, specifically for organizations that do not have dedicated marketing staff for each function. The focus is on what works at small-to-medium scale, not on enterprise marketing stacks.
AI governance design
The organizational decisions that determine whether AI deployment is defensible: scope documents, review tiers, data classification, access controls, incident response, and audit trails. Governance here means documented decisions, not compliance theater.
Adopting AI in relationship-driven cultures
How the trust dynamics of Hawaiʻi's business and community culture change the right approach to AI deployment, and why oversight design is the precondition for community-facing adoption, not an afterthought.
Pedagogical approach
The material is structured for adult learners who have real work to return to at the end of the session. That means starting with a problem the participant already owns (a workflow that is slow, a communication task that consumes disproportionate time, a governance question that nobody has answered) and working backward from that problem to the relevant AI capability or framework.
The Japanese learning progression of shu, ha, ri (follow the form, adapt the form, transcend the form) is a useful description of how capability with AI actually develops in organizations. The curriculum is organized around this structure: early material gives participants a reliable form to follow; later material creates the conditions for adaptation and independent judgment. Participants who skip the first stage and try to adapt before they have the form reliably tend to produce unreliable outputs and fragile workflows.
Case examples are drawn from the actual contexts participants work in: small businesses, nonprofits, public agencies, professional services firms, and community organizations operating in Hawaiʻi's relationship-based environment. Generic mainland examples are adjusted or replaced rather than applied without modification.
Participants are expected to leave with something actionable: a workflow mapped, a governance question answered, a specific next step with a named owner. Not with an attitude toward AI in general.
Distinction
Teaching sessions for working adults differ from workshops in their orientation: teaching builds durable understanding that participants carry into decisions made without the instructor present. A workshop is designed to produce an output within the session itself: a mapped workflow, a policy draft, a governance document.
What a session looks like
The structure below applies to a standard teaching session for a working-adult audience. Formats vary (single sessions, multi-session programs, and integrated curriculum within a longer course) but the sequence is consistent.
Anchor in a real decision
The session opens with a specific decision the participants are facing or have recently faced: whether to use a particular AI tool for a task, how to handle an error in AI-generated output, whether a governance policy is adequate. Starting with a real decision keeps the material from becoming abstract.
Place participants on the literacy progression
A brief diagnostic covering what participants are already doing with AI, where they have encountered failures, and what questions they cannot yet answer calibrates the level of the material. Advanced participants are not bored; beginners are not lost.
Cover the relevant framework or concept
The substantive content: a framework, a set of distinctions, a process model, or a governance structure. Presented with examples from the participants' context, not from general industry cases.
Apply it to their situation
Participants apply the framework or concept to a workflow, decision, or problem they brought in. The instructor is available for questions, corrections, and adjustments, not recapping the slides.
Name a next step
Every session ends with a specific, named next step for each participant: a workflow to map, a policy question to answer, a conversation to have, a tool to test against a defined criterion. Not a general aspiration. A specific action with a named owner.
Teaching, workshops, and speaking: the distinctions
These three engagement types overlap in subject matter but differ in what they produce and how they are structured. Matching the format to the need is worth getting right before booking.
Teaching sessions
- Builds durable understanding over one or more sessions
- Participant leaves with frameworks they can apply independently
- Structured for a stable cohort: a class, a team, an organization
- Success is measured by what participants can do without the instructor
- Format: curriculum, exercises, application, and next-step naming
- For information about institutional contexts, see credentials
Workshops (see /workshops/) and speaking (see /speaking/)
- Workshop: produces a deliverable within the session (mapped workflow, policy draft, or governance document)
- Workshop: designed for teams who need an output, not primarily a learning outcome
- Speaking: delivers a coherent argument or framework to a larger audience in a conference or event format
- Speaking: one-directional; participant leaves with a perspective, not a documented next step
- Workshop and speaking engagements: see workshops and speaking for details and booking
Resources and further reading
Resources for participants in teaching sessions are provided during or after the session in the format agreed with the organizer. Publicly available resources relevant to the curriculum themes are listed below by topic.
For AI governance frameworks: the NIST AI Risk Management Framework (AI RMF 1.0) is the most widely referenced U.S. standard for organizational AI governance. ISO/IEC 42001 covers AI management systems at a systems level.
For workforce readiness and adoption data specific to Hawaiʻi: Future Skills Hawaiʻi (futureskillshawaii.org) is the primary civic research organization covering these topics locally. Their published research is the authoritative local data source.
For implementation-level material: the AI implementation page on this site covers the workflow-level practice that underpins the implementation module of the curriculum. The responsible AI governance page covers the governance material in more depth than a single session permits.
External references relevant to curriculum themes
Limitations of this page
This page describes curriculum themes and pedagogical approach. It does not list specific courses, credit hours, or institutions, because the claim governing that information (teaching-uh-shidler) is currently unverified in the register. Any institutional affiliation will appear only with exact verified wording from the institution.
The teaching described here is oriented toward working adults in organizational contexts, not undergraduate or graduate degree programs. The approach and examples are calibrated for that audience.
This page is not a booking form and does not set pricing or availability. Commercial team training engagements are handled through workshops and AI Marketing Box. For other teaching enquiries, use the contact form.
No student counts, pass rates, satisfaction scores, or learning-outcome statistics appear on this page. None have a baseline, method, and permission on file that would meet the evidence standard applied elsewhere on this site.
Caution
No student counts, satisfaction scores, or learning-outcome statistics appear on this page. Those figures require a baseline, a measurement method, and client or participant permission, none of which is currently on file for any teaching engagement.
Frequently asked questions
What topics does Martin teach?
The curriculum covers AI literacy levels, responsible AI use, implementation practice, marketing and revenue systems, governance design, and AI adoption in relationship-driven cultures. The weight given to each topic shifts depending on the audience and their operating context.
The material is oriented toward working adults facing real decisions about AI: operations managers, nonprofit directors, professional services practitioners, and small-business owners. Not toward data scientists or machine-learning engineers.
Does Martin teach at a university?
Martin has taught an AI Marketing and Ethics course at the University of Hawaiʻi at Mānoa. That is the exact approved wording and it is deliberately narrow: it records a course taught, and it does not claim a faculty title, a department, a rank, or a current teaching position. None of those is on record, so none is stated.
The claim is qualified rather than verified, meaning it rests on Martin's own statement and has not yet been matched to an official course listing or faculty page. The credentials page records that status and what would upgrade it. If you are writing something that needs a title or a term, please ask instead of inferring one.
What is the difference between a teaching session, a workshop, and a speaking engagement?
A teaching session builds durable understanding over one or more sessions. The participant leaves with frameworks they can apply independently, calibrated to their own decisions. A workshop is designed to produce a concrete output within the session itself: a mapped workflow, a policy draft, a governance document.
A speaking engagement delivers a coherent argument or framework to a larger audience in a conference or event format. It is one-directional: the participant leaves with a perspective, not a documented next step. See workshops and speaking for details.
How is this teaching material adapted for Hawaiʻi?
The economic and cultural context of Hawaiʻi (99.3 percent small businesses, tourism-adjacent workforce, relationship-based business culture, limited access to local technical talent) requires curriculum adjustments that most mainland AI training programs do not make. Examples, governance scenarios, and risk illustrations are drawn from the local context.
Trust dynamics in Hawaiʻi's interconnected community networks make oversight design more central to the curriculum than it might be in a less relationship-dependent environment. See AI in Hawaiʻi for the full context.